Ideas only spread if they’re believable – otherwise, they’re immediately dismissed out of hand. Use them as a checklist to make your idea worth remembering and you’ll set yourself up to be a better communicator and an unforgettable storyteller – qualities that you can use to bolster success for your business.Ĥ. The Heath brothers’ research reveals that sticky ideas share 6 recognizable characteristics. It turns out that an idea’s success comes down to a single special feature: stickiness.Ĭoined by Malcolm Gladwell in his book The Tipping Point, stickiness is a kind of memorability so intriguing that it spurs action and changes minds. In Made to Stick, the Heath Brothers ask why some good ideas go unrewarded while others, even if they’re far less worthy, spread like wildfire.
Part I of the Brotherly Advice series looks at Chip and Dan Heath’s first publication, " Made to Stick: Why Some Ideas Survive and Others Die. Read on for the keenest insights from their books Made to Stick, Switch, and Decisive.Īh, the beginning, it’s a very good place to start. This series from Blinkist offers up a glimpse at the wisdom of two brothers who happen to be some of recent memory’s best-known authors of nonfiction: Chip and Dan Heath. Account icon An icon in the shape of a person's head and shoulders.
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